Tool we made

Creative marketplace and stock platform built by the DGBA team

Description

We created OneDollarStock as DGBA's own creative marketplace and stock platform, combining a broad digital-asset catalog, search, Lifetime PRO access and a conversion-focused Shopify experience.

Product

OneDollarStock — a DGBA-owned product

Year

2026

Scope

Product strategy, offer design, UX/UI, Shopify, Liquid, e-commerce, SEO and performance

Live marketplace

OneDollarStock

Open live ↗
What we built

One creative production library from the first idea to the published campaign.

OneDollarStock is a product conceived, designed and built by the DGBA team. We created it to replace a fragmented workflow in which founders, marketers and designers move between separate stock, mockup, template and post-production subscriptions before they can start the actual creative work.

The marketplace combines discovery, search, product presentation, digital commerce and premium access in one system. It is not a campaign landing page around an external service: it is an operating digital product with its own catalog, commercial model, customer journeys and roadmap.

01

Building our own marketplace as a product business

We began with a product thesis: creative teams do not need another isolated file store, but one practical place that supports a complete production cycle. We defined the audiences, catalog model, value proposition, access rules and commercial paths before translating them into the storefront.

Owning the product means the DGBA team is responsible for more than interface delivery. We connect catalog decisions, merchandising, conversion copy, release priorities and technical performance to the economics of acquiring and serving a customer.

  • A DGBA-owned product and brand
  • Product strategy connected to marketplace economics
  • One system for discovery, purchase and repeat use
  • Architecture ready for a growing catalog and premium layers

Business result: the studio has built a repeatable digital revenue asset and validated the same product decisions we make for client marketplaces.

02

A catalog spanning the full creative workflow

We structured one marketplace around stock images, editable mockups, Framer and HTML/CSS templates, Lightroom and Photoshop presets, LUTs, textures, photo and video overlays, themed packs and curated collections. Users can begin with the result they need rather than the name of a specific file.

Search, visible categories and collection paths reduce the distance between an idea and a usable asset. The catalog supports landing pages, ads, social content, e-commerce visuals, client decks and video production without forcing the user to maintain several separate libraries.

  • Search connected to the Shopify product catalog
  • Categories organized around formats and use cases
  • Products, bundles and curated collections
  • A shared starting point for designers, marketers and founders

Business result: less sourcing time, fewer tools to manage and a faster start for each creative brief.

Creative marketplace and stock platform built by the DGBA team — A catalog spanning the full creative workflow 1
Creative marketplace and stock platform built by the DGBA team — A catalog spanning the full creative workflow 2
03

Lifetime PRO without credits or recurring renewals

We designed Lifetime PRO as a one-time access offer for qualifying resources. Instead of managing monthly renewals, tokens and per-download credits, a customer can make one clear buying decision and return to the library as production needs change.

The Shopify offer supports regular and promotional pricing, discount communication and clear distinctions between individual products and broader access. License messaging keeps commercial use understandable while avoiding promises of source-file resale or unrestricted redistribution.

  • One-time Lifetime PRO purchase
  • No token or credit accounting within the selected plan
  • Regular, promotional and discount-code communication
  • Clear access and commercial-license boundaries

Business result: a simpler purchase decision for the customer and a premium revenue model that increases in perceived value as the qualifying library develops.

04

Templates and mockups that shorten time to market

The platform gives users launch-ready Framer templates that can be adapted with their own copy, imagery, sections and brand system. A founder or marketing team can move from a campaign idea to a published page without designing the entire structure from an empty canvas.

Editable PSD mockups place packaging, interfaces, outdoor work, apparel and product concepts in a believable context before a physical prototype or full photo shoot exists. This makes early sales materials and stakeholder approval both faster and less expensive.

  • Framer and web templates for rapid publishing
  • Editable mockups for products, devices and campaigns
  • Faster MVP, waitlist and campaign validation
  • Professional presentation before full production

Business result: shorter campaign lead times and a lower cost of testing a product, visual direction or offer before committing to full production.

Creative marketplace and stock platform built by the DGBA team — Templates and mockups that shorten time to market 1
Creative marketplace and stock platform built by the DGBA team — Templates and mockups that shorten time to market 2
05

A production layer for more creative testing

Presets, LUTs, textures and overlays help teams create a coherent visual language across photo, video and social output. Because access is not consumed by each download, users can compare more options and build several creative variants before choosing a final direction.

That changes the library from a purchasing destination into part of an experimentation workflow. Agencies and in-house teams can spend less time negotiating the cost of another file and more time testing what improves clarity, engagement or sales.

  • Lightroom and Photoshop presets
  • LUTs for repeatable color treatment
  • Photo and video overlays plus textures
  • More variants without a credit cost for each attempt

Business result: a broader testing space and more consistent campaign production without proportional growth in asset-acquisition cost.

06

A storefront designed to explain and convert

We designed the homepage as a sales system, not a catalog without context. Search and product categories appear alongside the core promise, promotional mechanics, trust points, audience segments, comparisons, reviews, FAQs and repeated paths to the most relevant offer.

Reusable Shopify sections keep that communication editable. The team can change campaigns, audience emphasis or category order without rebuilding the theme, while message continuity leads from acquisition content to search, collection, product and checkout.

  • Search-led hero and visible category architecture
  • Promotions, social proof, comparisons and FAQs
  • Reusable modules for campaigns and customer segments
  • Consistent paths from landing page to product and checkout

Business result: customers understand both the breadth of the library and the reason to choose the premium access model before reaching checkout.

07

Shopify and Liquid beyond a standard theme setup

We used Shopify as the commerce engine and built a dedicated responsive experience with Liquid, reusable components and product-aware search paths. This preserved reliable checkout and catalog operations while giving OneDollarStock a distinctive product interface and merchandising model.

The implementation includes semantic search forms, keyboard-operable interactions and ARIA labels for key controls. Product, collection and promotional modules share one visual and technical system that can grow without turning each campaign into a separate custom page.

  • Shopify commerce and catalog foundation
  • Dedicated Liquid components and responsive frontend
  • Reusable product, collection and campaign modules
  • Semantic forms, keyboard support and accessibility labels

Business result: proven commerce infrastructure works together with a custom marketplace experience that remains maintainable for the internal team.

08

Performance treated as part of the conversion experience

A visual marketplace can become slow quickly, so we optimized image delivery, below-the-fold loading, critical CSS and the timing of non-essential resources. We also traced and removed layout instability in category sections instead of accepting movement as the cost of a media-rich homepage.

In the last documented internal mobile run, the optimized configuration reached approximately 95 Lighthouse Performance with 0 ms Total Blocking Time and 0 Cumulative Layout Shift. These figures describe that measured build and moment, not a permanent guarantee for every future catalog state.

  • Optimized media and deferred below-the-fold loading
  • Critical rendering path for essential interface elements
  • Layout-stability and responsive checks
  • Measured performance with an explicit test boundary

Business result: customers can browse a dense visual catalog on mobile without the storefront undermining discovery or purchase intent through avoidable delays.

09

A platform ready to expand without presenting roadmap as fact

The marketplace architecture can extend from downloadable assets into production and marketing tools available inside PRO. Crop utilities, preset workflows, video support, PDF tooling and campaign calculators have been explored as future directions, but they are not presented as released until they are actually available.

For client work, OneDollarStock demonstrates a reusable delivery pattern: define the catalog and commercial model, build discovery and checkout, measure conversion and performance, then add membership, creator onboarding, internal tools or automation based on observed demand.

  • Clear separation between released features and roadmap
  • Foundation for membership and premium tools
  • Potential evolution toward creator or multi-vendor models
  • Growth decisions informed by catalog and customer behavior

Business result: the product can grow in controlled stages while its public promise remains accurate and the next investment follows real customer evidence.

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