Building our own marketplace as a product business
We began with a product thesis: creative teams do not need another isolated file store, but one practical place that supports a complete production cycle. We defined the audiences, catalog model, value proposition, access rules and commercial paths before translating them into the storefront.
Owning the product means the DGBA team is responsible for more than interface delivery. We connect catalog decisions, merchandising, conversion copy, release priorities and technical performance to the economics of acquiring and serving a customer.
- A DGBA-owned product and brand
- Product strategy connected to marketplace economics
- One system for discovery, purchase and repeat use
- Architecture ready for a growing catalog and premium layers
Business result: the studio has built a repeatable digital revenue asset and validated the same product decisions we make for client marketplaces.



